Working in the Cryptocurrency industry for several years, the founders of Cointraffic had a strong feeling that the market will be developing really fast, seeing many perspective projects constantly appearing on the scene. However, one of the biggest challenges that every project faced was a lack of quality and niche related traffic. Back in the days, in the era of faucets and pay-per-click services, the only way to get targeted users was a personal outreach and direct cooperation with the Crypto related Publishers. This approach was complicated and expensive since all the advertising positions bought directly didn’t have any geo or device targeting options. That forced Advertisers to pay for the traffic that they didn’t actually need and wasted a lot of budget in the long run.
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