Directory placement Pay to be seen. Never to be believed.
One Category sponsor in each directory category, and labelled ads in a column of their own beside search results, never among them.
- Price
- From $40
- Term
- a month, or per 1,000 views
- Paid in
- USDC on Base
- Renews
- Never by itself
From your account, for a listing you own, once the company behind it has passed our checks. Paid in USDC on Base.
Said first
What it cannot buy
Every media kit opens with the audience. A site whose only asset is being trusted has to do it the other way round.
It cannot buy a rating, a review, a score, or a single word of what our listing says about you. If we think a product has a weakness, the listing says so whether you are paying us or not, and we will not take the money to remove it.
It cannot buy a mention inside a guide, a coin page, a measurement, or the feed. Those are written from data and they are not for sale at any price.
It cannot buy a place in search results or a change to an answer. Ads sit in their own column beside the results, and the answers are the same with ads on or off.
It cannot be hidden. Every paid placement says so where the reader sees it: “Ad” in search, “Category sponsor” in the directory. Every company paying us is on the public register.
This is not modesty. The directory is only worth a sponsor’s money because readers believe the listings are honest, and the moment that stops being true the placement is worth nothing to anybody.
Get to know Directory placement
What it costs
The rate card
Published, not quoted on request. US dollars, paid in USDC. One category, one term.
| Placement | Where it shows | Price |
|---|---|---|
| Category sponsor | The panel above one directory category, and that category’s ad beside search results | $300 a month; also for 3 or 12 months at the same monthly rate |
| Search ad | Your ad in the search ad column for one category that has no Category sponsor, until the views you bought are used | $40 per 1,000 views, in blocks of 1,000, 5,000 or 25,000 |
A view is counted each time a person is shown your ad; crawlers are not counted, and nothing about the person is recorded.
Where the slots are
One Category sponsor per category
14 of 14 slots are open. A slot runs for a fixed term and ends on its own.
| Category | Listings | Category sponsor |
|---|---|---|
| Hardware wallets | 14 | Open |
| Software wallets | 20 | Open |
| Exchanges | 31 | Open |
| Tax tools | 7 | Open |
| Security | 6 | Open |
| Data and explorers | 12 | Open |
| Stablecoin issuers | 6 | Open |
| NFT marketplaces | 5 | Open |
| Card on-ramps | 10 | Open |
| Bitcoin ATMs | 9 | Open |
| Custodians | 6 | Open |
| Payment processors | 6 | Open |
| Decentralised exchanges | 11 | Open |
| Crypto lending | 12 | Open |
How it works
Listed first, checked, then placed
- 1Ask to be listed
Free. A person reads every request. If we say yes, the listing is published free and is yours to manage from your account.
- 2Pass the checks
The company behind the listing: its national register, any licence it needs, sanctions and regulator warning lists, and its website. Before any payment.
- 3Take a placement
From your account, on the checkout page, in USDC on Base. It starts when the payment settles and stops on the day it ends.
Who it is for
Who may advertise
Software and devices for holding crypto.
Shown only where licensed for the visitor’s region, if they hold customer money.
And security and data tools.
A coin or token promoting itself, a presale, anything promising returns, leverage for retail customers, a “recovery” service, a mixer, or gambling.
The audience
Measured by us, and the smaller number
5,023 visitor-days and 13,038 page views in the last 30 days, crawlers excluded, from a record that starts 2026-08-17.
“Visitor-days” is not “unique visitors”, and we will not quote you the larger number. Our analytics identifier is salted per day so it cannot follow anyone between days, which means somebody visiting on three days counts three times. If you want the real traffic to one category page before committing, write to us from the contact page and we will tell you. How we measure.
What you get
A place to be seen, labelled
- Category sponsor
Your own panel above the listings on one category page, and your category’s ad beside search results about it. $300 a month.
- Search ad
Your ad in the search ad column for one category that has no Category sponsor, $40 per 1,000 views, until the views are used.
- One per category
Not a carousel, not a rotation: one Category sponsor in each category.
- Measured, and told to you
Every view and click through your placement is counted, and you get a monthly statement of both.
- Ends on its own
A fixed term, no renewal charged automatically. Unused views keep for a year.
Questions
Asked before buying
Can a placement change what your listing says?
No. Not a rating, a review, a score or a word of it. If we think a product has a weakness, the listing says so whether you pay or not.
Can it move us up the search results?
No. Ads sit in their own column beside the results, and the answers are the same with ads on or off.
Do we have to be listed first?
Yes. Ask to be listed, free. A placement is for a listing you manage, after the company behind it passes our checks.
Is the price negotiable?
No. The prices on this page are the prices, printed from the same table the checkout charges from.
What do we get told?
A monthly statement of views and clicks. A view is a person shown your ad; crawlers are not counted and nothing about the person is recorded.
Before you pay
- No ads where people are vulnerable. None on searches about a lost seed phrase, a hacked wallet, a scam, a recovery or a stuck transaction, or on a coin’s own page.
- The checks continue. Every 30 days for a company that holds customer money and every 90 days for any other; the sanctions list every night. A company that stops passing them stops showing.
- Payment is final, in USDC on Base, and a placement ends on its own. If your product is a poor fit for our readers we will say so rather than take the money.
- Every company paying us is on the public register, and any ad can be reported.
Placement buys position only. It never buys a rating, a review, a score, a place in search results, a mention in a guide, a coin page, a measurement or the feed, or a word of what a listing says. Our listing standards · How we measure · Terms
Directory placement